History & Staff

We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Our History

Humble Beginnings
Francis and Dorothy Rose were both born and raised in the Niles area.  They lived down the street from each other.  They were always friends and would go out with groups of friends and take trips to Santa Cruz on Sundays.  Growing up, Francis was always eager to have a business.  He delivered papers for the Oakland Tribune, shined shoes, turned in bottles...etc.  Dorothy worked from an early age at Rose City Pottery for 35 cents an hour, and then for PG&E out of the Niles office.  Francis and Dorothy were married in 1948.  After mortuary school, Francis and Dorothy moved to Paradise, California to start the first Rose mortuary which opened the doors in 1951.  While living in Paradise at the mortuary, three children were added to the Rose bunch: Nancy, Michael, and Susan.  In 1958 they moved back to Fremont (known as Centerville at the time) to be closer to family.  The family of five lived with Dorothy's mother, Irene, in Niles from August of 1958 until December of 1958 at which time they moved into the apartment attached to the mortuary.  It wasn't even a month when the five became six with the birth of their fourth child Robert.


Fremont Chapel of the Roses
Francis G. Rose purchased the property, which was once full of apricot trees owned by William "Bill" Furtado.  Construction of the funeral home began in the spring of 1958 by Fred Diaz and was completed in the winter of 1958.  Francis opened the doors December 1958 and did everything from making removals and embalming to meeting with families and conducting services.  He is a licensed funeral director and embalmer who took apprentices under his wing periodically.  Every day was an adventure but he never gave up.  Of course, his darling wife Dorothy Rose aided him by answering doors and phones, after all their residence was in the back of the parlor.  The family did  things in shifts - such as going to church since someone always had to be at the building.  The phone rang 24/7 and kids quickly learned to not answer and be quiet, it's business.

The first and only remodel occurred circa 1990 at this time the front of the building facing Peralta Blvd. was extended outward.


Fremont Memorial Chapel
Built in 1962 formerly Lindsey Fremont Memorial Chapel, it was acquired by Francis G. Rose in 1987 and at that time the name was changed to Fremont Memorial Chapel.  A plaque is in place in front of the flag pole to commemorate the original Alameda Masonic Lodge.

The building has been remodeled to better serve the public.  In 1989 the two car garage was converted to a small reception room and in 2005 a major remodeling of the reception room occurred, expanding it and including stained glass windows and hardwood floors.  Those wishing to have memorial services or celebrations of life events enjoy the large reception room.  The reception room has been used by community organizations when available as well as our annual Celebration of Life program sponsored by the Rose Family.


Three Generations
Francis and Dorothy have four children Nancy, Michael, Susan, and Robert all of whom grew up at the mortuary.  Michael began working at the mortuary when he was a teen and so did Robert.  Nancy began working as office manager in 1991.  Susan began working in 1972-1978 before returning for three years in 1995.

Today Nancy works full time while Susan comes and aids one weekend every month.  Michael is now retired, as of October of 2014.  Robert owns and operates Irvington Memorial Cemetery & Crematory.  Francis still frequents the 1940 office to check in on everything and everyone and tends to his garden at the 3723 location.  But there is a new generation hard at work.  Over the years Francis' grandchildren have taken up employment at the mortuary, currently Lindsay (Michael's daughter) works full time.


Our Valued Staff

Mrs. Nancy  Rose-Schroder

Mrs. Nancy Rose-Schroder, Funeral Director


Ms. Susan  Rose

Ms. Susan Rose, Funeral Counselor


Mr. Jeffrey  Orozco

Mr. Jeffrey Orozco, Funeral Counselor & Embalmer


Mr. Dennis  Moore

Mr. Dennis Moore, Funeral Director & Embalmer


Ms. Susan  Hatfield

Ms. Susan Hatfield, Administrative Assistant


Miss Jennifer  Orozco

Miss Jennifer Orozco, Administrative Assistant


Mrs. Lindsay  Minyen

Mrs. Lindsay Minyen, Funeral Home Assistant


Mr. Charles

Mr. Charles "Chuck" Schroder, Pre-Planning Counselor